Privacy
Privacy Policy
This page says what we collect, why we use it, and how to ask us to delete it. Effective 24 August 2026.
Who we are
Merkwell is the public brand of Lantis, Tilen Poje s.p., Trbovlje, Slovenia. We are the controller for personal data on this site. Write to hello@merkwell.com.
The same site is served at merkwell.com, merkwell.de, and merkwell.eu. The canonical address is merkwell.com.
The public website
This is a marketing site for a studio that builds custom websites and web apps. Contact is by email. There are no user accounts and no payments on this site. There is no newsletter signup.
If you write to us, we receive the address you use and what you put in the mail. We use that to reply and, if you ask for work, to talk about a project.
The server may keep access logs (IP address, time, requested URL, user agent) as needed to run and secure the site.
Cookies
The public site can store your cookie choice and, if you accept, load a Google Ads tag. We ask first. Until you choose, advertising and analytics storage stay denied (Google Consent Mode v2).
The public-site tag is AW-18408581084. It measures Merkwell’s own Search ads on these pages. It is not the internal Google Ads API tool described later on this page.
Cookie table
| Name | Purpose | Duration | Type |
|---|---|---|---|
| merkwell_consent (localStorage) | Remembers Accept all or Necessary only | Until you change it or clear site data | Necessary |
Google Ads cookies (for example _gcl_au and similar), tag AW-18408581084 | Measure ad clicks and conversions for Merkwell Search ads | Set by Google, often up to 90 days | Marketing — only with consent |
The necessary item lives in localStorage on your device. It is not used for ads.
The pages also load fonts from Bunny Fonts (fonts.bunny.net) so the typefaces can display.
Legal basis
Marketing cookies and the Google Ads tag run only with your consent (GDPR Art. 6(1)(a) and the ePrivacy rules on storing or reading information on your device).
Storing your choice is needed to remember that choice and to show the site as you asked.
You can withdraw or change your choice at any time with Cookie settings in the footer. Withdrawal does not undo earlier processing.
If you are in the EEA or the UK you also have the rights listed below, including a complaint to the Information Commissioner of the Republic of Slovenia (IP RS).
Google and transfers
If you accept, Google may receive your IP address, browser data, and page URLs, and may set cookies. Google may process that data outside the EU, including in the United States, under Google’s terms and transfer tools.
We do not run a separate analytics product on these pages.
Google user data
This section is about an internal Google Ads API tool, not the public-site Ads tag above.
Merkwell uses Google OAuth so the owner can authorize an internal tool to access the Google Ads API. The accounts are advertising accounts Merkwell itself owns. We use them for Search campaigns for merkwell.com, merkwell.de, and merkwell.eu.
This is not a public product. It is not a client-facing Google Ads manager.
What we access
Through Google we can read:
- Google account identity (email)
- Google Ads data: accessible customers, campaigns, ad groups, ads, keywords, budgets, performance metrics, and conversion actions
How we use it
We use that data only to report on and manage Merkwell’s own Search campaigns.
We do not use Google user data to train models. We do not use it to serve ads to other people. We do not use it to build a product for other advertisers.
Use of Google user data is limited to the practices described on this page.
Storage and sharing
OAuth tokens and cached metrics are stored on Merkwell’s own server in the EU (Hetzner, Helsinki). We do not sell this data. We do not share it with third parties except Google (as the API provider) and the hosting provider as needed to run the server.
Disconnect and deletion
Stop the OAuth grant in the Google account. Write to hello@merkwell.com and we will delete stored tokens and cached Ads data.
Retention
Emails we receive: as long as we need them to reply, to do the work you asked for, or to keep a record of a project.
Server logs: only as long as needed to run and secure the site.
Consent preference (merkwell_consent): until you change it or clear site data.
Google Ads cookies: as set by Google, only if you accepted marketing.
Google OAuth tokens and cached Ads metrics: while the connection is in use. We delete them when the grant is stopped or when you ask us to.
Sharing
We do not sell personal data. We share it only with:
- Google, when you accept the public-site Ads tag, or when the Ads API connection above is authorized
- Our hosting provider (Hetzner), as needed to run the server
- Anyone the law requires us to tell
Where data is stored
The public site and the internal Ads tool run on a server hosted by Hetzner in Helsinki, in the EU.
If you accept marketing cookies, Google may process related data on its own systems, including outside the EU.
Your rights
If you are in the EEA or the UK, you can ask for access, correction, erasure, restriction, or a copy of your data. You can object to processing. You can withdraw consent at any time. Write to hello@merkwell.com.
You can complain to the Information Commissioner of the Republic of Slovenia (IP RS).
Contact
Lantis, Tilen Poje s.p.
Trbovlje, Slovenia
hello@merkwell.com